The Lantern
Monday, 22 June 2026

Criticism Members' piece

What We Lose When Everything Is a Franchise

The cultural logic of the sequel, the cinematic universe, the extended edition — and the strange comfort of never being finished.

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What We Lose When Everything Is a Franchise
Photograph illustrating “What We Lose When Everything Is a Franchise”.

A franchise can never end, because ending is bad for business. So we get stories engineered never to resolve — and a generation fluent in lore but starved of conclusions. The tragedy is not the bad films. It is what we forget a story is even for.

It is the kind of subject The Lantern was made for: small enough to overlook, large enough to organise a life around once you start to notice it. We sent a writer to notice it properly.

The full piece continues below.

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